When Rana said no to Barilla An anecdote reveals Giovanni Rana's love for his company. Invited by Pietro Barilla to his house, he refused the offer to sell his tortellini to the Parma giant. Looking at a painting hanging on the wall of Pietro's living room, a canvas by Guttuso depicting a horse, Giovanni asked him: "Why don't you sell this work to a multinational?" “I'm too fond of it,” replied Barilla. And Rana, very promptly, replied: “She has a horse. My son and I have a little donkey, but we have so much fun!”. Giovanni Rana with his first delivery vehicle Fiat has a history spanning over a century. Born in 1899 in Turin, today it is a brand of Fca Italy, in turn part of the Fiat Chrysler Automobiles industrial group.
Rich and famous, Fiat is not among the 50 oldest companies Oman Phone Number Data in the world still in business. This ranking includes companies born even in the eighth century AD! Some of these veterans do not have the economic power of the large multinationals of the third millennium, but they have been able to overcome wars, economic crises and epochal upheavals. You become entrepreneurs Entrepreneurs, therefore, are not born, not even when the family of origin owns a business. If anything you become, with effort and sacrifice. But when we love each other we work better. Fortunately, there are software and platforms - such as the Eco Social service of Eco della Stampa - specifically developed to identify, through screening, the texts.
Women who carry out a fundamental task in family businesses know this , that of keeping the branches of the great family tree together. Daughters, wives, sisters and daughters-in-law are so important, yet they are rarely rewarded. In Italy in family businesses only 5 percent of presidents are women, unlike what happens in other European states where the average is 20 percent. If doing business means giving life, this flaw must be eradicated.But, beyond these useful tools, a winning digital PR strategy will always be measured by the ability to choose the right profile and the right message, constantly analyzing data .